2025 Firestone Store Card Update

Introduction

Loyalty programs are a great way for companies to show appreciation to their customers, rewarding them for continued business. That’s why it was disappointing to receive an email from CFNA announcing that they will be discontinuing the myCFNA Rewards program as of March 31, 2025.

For years, the Firestone Store Card, issued by CFNA (Credit First National Association), has been a convenient financing option for customers who need to manage vehicle maintenance expenses. The card has provided benefits such as promotional financing, exclusive discounts, and previously, the ability to earn rewards through the myCFNA Rewards program. However, with this upcoming change, one of the biggest perks for cardholders is disappearing.

Changes to the myCFNA Rewards Program

After March 31, 2025, customers will no longer earn points through their CFNA credit card. Any remaining points will be converted into $10 in rewards for every 1,000 points, but anything under 1,000 points will be forfeited. Additionally, customers must redeem their rewards within six months, or they will expire.

The Firestone Store Card itself will remain active, and CFNA has assured customers that it will continue to offer:

• No annual fee
• Promotional financing on qualifying purchases
• Exclusive discounts on tires and services at participating locations

However, the removal of the rewards program significantly reduces the card’s appeal, especially for customers who frequently used it for vehicle maintenance and repairs.

Why This Firestone Store Card Update Feels Disappointing

For customers who have been using the Firestone Store Card as part of their financial strategy, this decision is frustrating because it means losing an incentive that helped offset maintenance costs. Many customers have strategically used their CFNA card to earn points on necessary expenses, and now that benefit is disappearing.

Additionally, the point conversion structure feels unfair—if a customer has 900 points, those points are simply lost instead of being converted into rewards. A more customer-friendly approach would have been to round up partial points or provide alternative redemption options so that no one’s earned rewards go to waste.

Does the Firestone Store Card Still Offer Value?

With the myCFNA Rewards program ending, many customers will likely wonder if it’s still worth keeping the Firestone Store Card. While the no annual fee and promotional financing can still be useful, the removal of rewards makes it harder to justify using this card over other credit options.

Some of the downsides of the card include:

• Limited usability – The Firestone Store Card is a private label card, meaning it can only be used at Firestone Complete Auto Care and affiliated locations.
• High APR – Like many store cards, the interest rates tend to be higher than traditional credit cards. Without the rewards, paying interest on purchases may not be worth it for some cardholders.
• Reduced incentives – With the rewards program gone, the card no longer offers cashback-like benefits that competitors might provide.

For those who used the Firestone Store Card strictly for financing purposes (such as 0% interest promotional financing), it may still be a useful tool. But for those who appreciated the rewards program, this change significantly reduces the card’s overall value.

A Missed Opportunity for a Better Transition

While CFNA has assured customers that they are evaluating new offers, it would have been helpful if they had provided more details on what, if anything, will replace the myCFNA Rewards program. A smoother transition could have included:

• More notice before ending the program – Customers should have had at least a full year to prepare for the change.
• A better conversion policy for leftover points – Instead of forfeiting points under 1,000, a pro-rated conversion would have been a better option.
• Alternative perks or incentives – A new type of loyalty bonus, cashback feature, or enhanced financing offers could have helped maintain customer satisfaction.

Instead, customers are left wondering if the Firestone Store Card will continue to provide the same value moving forward.

Final Thoughts

While companies have the right to adjust their offerings, the discontinuation of myCFNA Rewards feels like a step backward for customers who have been loyal to the program. Hopefully, CFNA will introduce new incentives that help fill this gap and continue to provide value for those who use their card.

For now, this change may cause some customers to reconsider whether the Firestone Store Card is still worth keeping. If you relied on the rewards program to help offset vehicle maintenance costs, it might be time to explore other credit options that offer cashback or better perks.

Additional Reading

Consider reading more our blog posts and/or listing to the Money Viper podcast.